How to Enter

Download your Entry Guide

Entry deadline: 12 June 2024

  • Choose the categories you would like to enter

  • Read the category description carefully

  • Read the Rules of Entry thoroughly

  • Write your submission following the category guidelines

  • Ensure you leave enough time to complete the process by the deadline of 12 June 2024

  • Collate supporting material and images for your entry (if required)

  • Prepare a high-resolution version of your company logo (EPS and/or 300dpi jpeg)

  • Register and upload your submission using the 'Enter Now' displayed on the website

  • When uploading your entry you will be asked to name the lead creative/designer and the account/client project lead for all categories except Category 26 ‘Agency of the year’

  • Make payment for each entry using either a Visa or Master credit card. (We do not accept American Express and no refunds will be given for any award entries).

Entry fee: £175 + VAT

*All entries must be paid for when submitting.

Once you've entered, book your tickets for the Awards evening!

Please read carefully:

1. Entries are accepted from employers and recruitment marketing agencies.

* Please note we do allow third party agencies to submit entries for an award based on work you have created on behalf of or when collaborating with a client.

2. Service providers – consultants, public relations agencies, etc – may assist in compiling entries, but they CANNOT submit these on behalf of clients.

3. Entries will be accepted from employers and agencies and work carried out since April 2023.

4. Each unique entry can only be considered in one category. The same project may be entered in multiple categories but a bespoke entry must be written to meet the individual criteria of each category.

5. An additional criteria that the judges will be looking for across all entries is a demonstrable commitment to sustainability. This is not an essential criteria for any category, although desirable if you can demonstrate this within your entry.

6. Entries must be submitted by 12 June 2024. The judges' decision is final and entrants may be asked to supply additional information if required. Any entries that have previously been submitted will be automatically disqualified.

7. Please note that whilst our system will allow you to submit entries in a number of different categories, if you are uploading multiple entries into the same category, this will need to be done through separate registrations.

Redactive Events Ltd is not responsible for any costs incurred to enter the Awards and prices are non-refundable. Redactive Events Ltd we reserve the right to use any entrant’s artwork for promotional purposes and for inclusion at the awards and in the winner’s brochure. Redactive Events Ltd reserves the right to review the financial status of entrants and request additional supporting materials if required.

If you have any questions about the entry process, please contact a member of the Redactive Events team on 020 7324 2778 and we can advise you.

Below are guidelines to help with your entry submission.

Categories 1-17 will be marked evenly on the below:

Concept: Provide a brief overview and outline the thinking behind the work. Is there a clear strategy? Is the concept original, innovative and quite simply, just a great idea?


Execution:
Does the execution do the concept justice? Did it push boundaries or change misperceptions? Is it on brand? Does it showcase best practice?


Effectiveness:
Did it deliver against the objectives? Did it exceed expectations? Are there tangible facts and figures to back this up? Is it truly memorable? Will you remember it 5 years from now?

*Please provide adequate information on each of these 3 areas for the judges to mark.

Please submit one pdf file for your entry, containing a copy of your work

(with maximum file size of 6MB). The word limit for each criteria is 350-500 words. Please include a combination of imagery/artwork and written elements to cover the criteria above that you will be marked on.

This category will be marked evenly on the below:

The Background (300 words): What needed to change and why? Any insight, colleague feedback, engagement difficulties or poor work-life balance? What were the main business objectives?

The culture strategy (300 words): What was the overarching strategy? How was it implemented? Does the culture resonate throughout the organisation, its employees, suppliers and the public?

The work (300 words): What collateral was created to support the above? How did you ensure the right tone of voice, look and feel? How was it communicated to your audience? Any new or compelling ways to maintain levels of engagement and continue this journey?

The results (300 words): Please present demonstrable results. Any comparative data? Did it meet expectations? Can you demonstrate internal and external support? Did it change or enhance the business?

*Please provide adequate information on each of these 4 areas for the judges to mark.

Please upload your written submission with supporting material, e.g. promotional work, research extracts as a PDF file (maximum of ten pages and 6 MB file size).

This category will be marked evenly on the below:

Concept: Provide a brief overview and outline the skills shortage. Is there a clear strategy? Is it a well thought through concept that looks to tackle this problematic area?

Execution: Does the execution do the concept justice? Did it push boundaries? Was it perfectly aligned to its target audience?

Effectiveness: Did it deliver against the objectives? Did it exceed expectations? Are there tangible facts and figures to back this up? Did it resolve the skill shortage both short and long term?

*Please provide adequate information on each of these 3 areas for the judges to mark.

Please submit one pdf file for your entry, containing a copy of your work

(with maximum file size of 6MB). The word limit for each criteria is 350-500 words. Please include a combination of imagery/artwork and written elements to cover the criteria above that you will be marked on

Please provide relevant artwork and a written submission covering the below.

The background (300 words): What was the driving force behind the new approach? Any insight, survey’s or focus groups conducted? What were the main business objective’s?

The brand strategy (300 words): What was the overarching strategy? How was it implemented? Does the employer brand resonate throughout the organisation, its employees, suppliers and the public?

The work (300 words): What collateral was created to support the above? How did you ensure the right tone of voice, look and feel? How was it communicated to your audience? Any new or compelling ways to provoke thought or drive engagement?

The results (300 words): Please present demonstrable results. Any comparative data? Did it meet expectations? Can you demonstrate the brand has internal and external support and engagement? Did change or enhance perceptions?

Please upload your written submission with supporting material, e.g. promotional work, research extracts as a PDF file (maximum of ten pages and 6 MB file size).

Please provide relevant artwork and a written submission covering below.

The strategy (300 words): What were the objectives? How was the strategy aligned to those objectives? Outline any specific challenges that were faced along the way.

The delivery (300 words): This one is all about the results and how you’ve solved the impossible, so how did you ensure results through creative solutions? How was the candidate experience measured? How did you drive the quality of responses and not just pointless high volumes?

Results (300 words): Please present demonstrable results. Any comparative data? What tracking did you put in place? Did it exceed expectations? Can you demonstrate clear results outlining the cost and number of hires? How does that compare to previous campaigns?

Please upload your written submission with supporting material, e.g. promotional work, research extracts as a PDF file (maximum of ten pages and 6 MB file size).

Please provide relevant artwork and a written submission covering below.

The background (300 words): What was the driving force behind the initiative? Any research, insight or data to support this?

The objectives (300 words): What were the main business objective’s? What did you seek to achieve and why?

The results (300 words): How have you made a difference? What evidence can you produce to support your claims, in either short or long-term results? What impact has it made to the business and its employees?

The future (300 words): In an ever-changing employment landscape, how do you intend to continue the success of your initiatives going forward?

Please upload your written submission with supporting material, e.g. promotional work, research extracts as a PDF file (maximum of ten pages and 6 MB file size). 

Please provide relevant artwork and a written submission covering the below.

The background (300 words): What was the driving force behind the initiative? Any research, insight or data to support this?

The objectives (300 words): Describe your early careers strategy and how it is aligned with your workforce planning strategy? Why was the initiative was put in place? How is the strategy aligned with core business objectives?

The results (300 words): How has your initiative made a difference? What evidence can you produce to support your claims, in either short or long-term results? What impact has it made to the business?

Provide examples of the creative concepts, the original campaigns and the final campaign execution i.e. open days, recruitment fairs and assessment days

The future (300 words): In an ever-changing employment landscape, how do you intend to continue the success of your initiatives going forward?

Please upload your written submission with supporting material, e.g. promotional work, research extracts as a PDF file (maximum of ten pages and 6 MB file size).

Please provide relevant artwork and a written submission covering the below.

Examples of creative: Please include visual examples of the work your team have created.

Objectives of the team / company (300 words): What is the overarching strategy for the team? How have you gone about implementing that?

Evidence of the effectiveness (300 words): How has the team made a difference? How does the team operate day-to-day? What evidence can you produce to support your claims, in either short or long-term results? What impact has it made to the business?

What makes you different? (300 words): Why do you deserve to win the best in-house recruitment marketing team award?

Please include a brief overview of the team (key players) and upload your written submission with supporting material, e.g. promotional work, research extracts as a PDF file (maximum of ten pages and 6MB file size).

Please provide relevant artwork and a written submission covering the below.

The strategy (300 words): What were the objectives? How does the technology led solution aligned with the objectives of the business? What successful outcome did you want to reach? Outline any specific challenges that were faced along the way.

The delivery (300 words): This one is all about technology driving results, so how did you ensure those results through a tech solution? How did you ensure the process delivered efficiently whilst maintaining quality engagement? How did you drive the quality of responses?

Measurement (300 words): How was the candidate experience and response measured? How did technology improve this experience? What data did you capture?

The results (300 words): How has your innovation made a difference? What evidence can you produce to support your claims? What impact has it made to the business?

Please upload your written submission with supporting material, e.g. promotional work, research extracts as a PDF file (maximum of ten pages and 6MB file size).

Entry deadline: 26 July 2024

Please provide relevant artwork and a written submission covering the following:

  • Examples of creative work conducted for three different clients

  • Evidence effectiveness of the above initiatives/campaigns. How did it achieve the clients’ objectives? (1,000 words)

  • Client list (including length of relationships and extent of work carried out), highlighting any accounts retained or won since April 2023

  • Please provide client testimonials and the contact details of two clients/referees who we could contact

  • What makes you different? Why do you deserve to be crowned Recruitment Agency of the Year 2023? (500 words)

  • Agency turnover comparison for financial year 2021-22 versus 2022-23

  • Please include evidence of how you operate in line with best practice

Please upload your written submission with supporting material, e.g. promotional work, research extracts as a PDF file (maximum of ten pages and 6 MB file size).

Download your Entry Guide

Please fill out this form to download the 2024 entry book.